The panelists (counterclockwise l. to r.): Dui Jarrod, Skye MacLeod, Craig T. Williams, Squeaky Moore and Michael Pinckney, |
"BRIC's two Community Media TV Networks—Brooklyn Free Speech and BRIC TV—come together to bring you a unique opportunity; the BRIC Community Media TV & Film Pitch Series. Now in its third year, the series was created with one goal in mind— to turn media dreamers into media makers."
I jumped at this opportunity to be a spectator at the "Communicating Your TV and Film Ideas" pitch presentation practice before a panel of professionals. The panel was thoughtful and respectful with its feedback and I picked up a lot of helpful hints.
Here's what I learned about pitching:
- Edit your pitch (for this presentation, the time limit was 3 minutes)
- Be certain and definitive about your choices
- The protagonist and antagonist must have names
- Choose a genre
- Know the characters and their situations
- Choose a title
- Need to lead with a story and character NOT an issue. Explain the world/location.
- Explain to the pitch audience what they can expect to see moment to moment
- Know the target audience
- Be enthusiastic and confident in your presentation
- Take the pitch audience on a journey with you
- Pitch with positivity
- Need to communicate the protagonist's wants and everything about the character including their conflicts
- Don't apologize, qualify nor explain. Just start the pitch.
- The protagonist needs traits that conflict with their goal
- Know who is in the world you created and why should anyone watch
- Memorize the pitch so the audience can feel it
- Can't pitch a comedy without making the panel laugh
- Suggest how episodes play out
- The pitch should be a story
- Bring the panel along slowly e.g. "This happens in the pilot. This happens mid-season then this happens at the end of season one."
- The panel needs to know what they're getting with your project
- All descriptions in the pitch should be associated with the protagonist's journey
I'll be attending the next pitch presentation on October 19. It has a different panel and I'm looking forward to picking up even more tips that I'lll share with you. And I hope to be present for the final presentation to the BRIC TV executives on November 14.
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